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Post Card marketing

Post Card marketing

As a small business owner, you may be asking, “Why should I be using postcards as opposed to some other marketing tool, such as advertising in my local newspaper?”

Please don’t stop advertising in your normal ways especially if it has worked for you the same as don’t stop advertising in your local shopper or newspaper if that has also worked for you in the past. But if you’re like many small business owners, you don’t have a lot of money to spend on advertising experiments.

So with this thought in mind, let’s look at the 10 Secrets to Building Your Small Business Using Postcard Marketing:

1. Postcard marketing is affordable, even for the smallest of businesses. It costs approximately 40% less to send a first class postcard than to send a regular letter at any post office. There’s also no folding, stuffing and sealing of envelopes required. You reduce your cost for paper and printing and eliminate the cost of buying envelopes.

2. When you’re marketing with postcards, your competition doesn’t know how many or even when you are targeting people. But they will for sure know it if you’re advertising in the newspaper! Therefore they will start the campaigns as well if they see it.

3. It’s so easy to track your results. Your card can tell people to bring the card into your store for a special discount or even can let them know if there is a change in business hours or products. Or it can ask them to use a special ordering code when purchasing from your website or calling an order in.

4. Postcards are very versatile. In a single mailing, you can see business from prospective customers and solicit repeat business from existing customers. Better yet, a postcard isn’t just something to send through the mail. You can use postcards as oversized business cards; hang tags for your products, and mini-information sheets and everyone likes nice surprises in the mail.

5. Your postcards can make you stand out and be remembered which is great for your business in ways that most marketing materials cannot. If you start and stick to a regular postcard mailing program, you and your business will gain quite a reputation, perhaps even a little notoriety.

6. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many of them respond. If you’re satisfied with the results, then roll out a bigger mailing! This is very easy and not to time consuming.

7. Postcards don’t waste people’s time; they don’t even have to open an envelope to read your message.

8. Postcards don’t take up a lot of space. Your customer can carry them in their pockets, or carry them in their pocketbooks, for that matter. Hey, some of them might even create a postcard display on their refrigerator door! I know a few people that do this.

9. Postcards are inexpensive to print whether you are printing your own on your personal laser printer or having a service do it for you.

10. Postcards are easy to redeem. If you’re asking your customers to bring your postcard into your store for a special discount, all they have to do is show up with the card. Or you could include a special tracking code with each card mailing. Just ask recipients to enter that code into the order form on your website, or give it to the operator when they place a telephone order, which is also great for tracking where your customer base is coming from.
The idea behind “Bring this card for a discount!” or “Use this
code and get an additional 10% off on your order!” is to be able to track your postcard marketing and give people an incentive to do business with you.

Well, prosperity comes in postcard marketing. Here’s wishing you a prosperous day

Cheap Business Cards are committed to low prices for your business card needs.
While our cards are cheap, they are by no means low on quality. If you would like to request some business card samples, please contact us !

We are committed to supplying you with the highest quality business stationary at the lowest prices. 1000 full color business cards are only $125. Comparable business cards cost over $300 if purchased at many local print shops. To prove that our stationery is of the highest quality we would be more then happy to supply you with some free samples.

When we design and print any business card order for you we will always provide you with a Adobe Acrobat PDF proof, JPEG Via Web Page or a printed hardcopy (upon request).

How long after ordering can I expect to receive my business cards?
Usually your business cards will be shipped within 4 business days after ordering. We ship via Australia Post.

What is your refund policy?
Due to the nature of the printing processes we cannot offer refunds. However, If we make an error during the printing process we will reprint and ship your business cards free of charge. Please keep in mind that we are not responsible for typos. Please proofread your business cards carefully before purchasing.

After I ordered I realized I made a mistake on my business card, letterhead or envelope. Can my mistake be corrected ?
This depends on how far into the printing process we are when we receive the request. If your cards have not been printed we would be happy to correct the card for you for a small fee. We cannot correct the error if your cards have already been printed.