Business card Impressions

Business card Impressions

 

First thing what does your business card say about you? Most of the
time, it is not as positive or business building as you
think it really is. Do not ever under any circumstances, under estimate the power
of your business card and what it can do for you either good or bad. Follow these positive tips to transform your business card into a marketing tool you cannot do without.

1. Stick with the standard size The larger or unusual shaped formatted cards can be rather awkward and
   cumbersome. A Standard size card will be so much be easier for
   your prospective clients or business partners to put in a
   business card holder or there wallet.
2. Consider offset printing although digital printing is cheaper if you need less than 1,000
   business cards, you may want to go through and choose the design options and
   greater variety of colours that offset printing can provide. Also if you are printing more than 1,000 cards, the cost difference between offset and digital printing is so small it is definitely better to go with the offset.
3. Have a logo professionally designed A logo is like your fingerprint or face. It is a unique
   representation of your business that people can remember you by.
4. What ever you do, don’t use clipart which comes in your computer just because it’s the easy way.
   Clip art is not a logo! It is used by all kinds of businesses,
   and does not separate your business from the rest at all.
5. Always choose high-quality paper.
   Today's standard for business cards is 100- to 110-pound paper
   stock. You should use the type of paper that is common in your
   industry but not the flimsy paper that just disappears and tears easily.
6. People in Entertainment – related businesses most often use the glossy types of paper. Those with more of a corporate type of business usually use matte types as it looks more professional.
7. Always use the back of your card.You should never neglect the back of your business card.
   You can have marketing tools such as maps to help customers
   find your establishment or even a calendar.
8. Another trick that you can use to embellish the back is your
   own unique logo.
9. Keep the design simple This is where the K.I.S.S. principle really comes into play.
   Avoid making your business card look cluttered and rushed your logo, business name and details as well as your product should suffice.
10. Embellish the card. Embossing or hot foil stamping are very expensive but may be worth
    the cost. Anything that makes your card stand out and reduces the chance of it being thrown out is a great business expense and will pay out in the long run.
    
    These 10 simple steps will surely improve the marketability
    and networking prowess of your business cards.